WORKSHOP #1:

 Build your campaign from goal to launch

• Map your audience's media habits, and select the channels that align best with your budget and audience
  
  
• Define your “one number that matters,” and set goals you can actually measure 
  
  
• Get clarity on the content types each channel offers, and when to use what 
  
  
• Handle restraints with aplomb — limited budgets, time crunches, lack of talent 
  
  
• Conduct media-savvy conversations with brokers and platform reps and spot red flags 
  
  
• Build momentum with smart, organic (unpaid) strategies 
  
  
• Hear truths from the trenches — what we're finding works in our community, contrary to the broader industry
  
  
• Map your audience's media habits and select the channels that align best with your budget and audience
  
  Take-home: A  simple 'how-to' tracking guide for the techy bits (like UTMs and pixels).
  
  
  

WORKSHOP #2:

 Real campaign post-mortems

• Reverse engineer the strategy used in a published campaign
  
  
• Assess the campaign mid-way and understand the story the data is telling
  
  
• Learn how to overhaul the entire campaign strategy and quickly pivot in the face of failures 
  
  
• Keep a hawk-eye on your clients' ROI, whether their budget is super slim or six-figure 
  
  
• Take-home: A pre-campaign audit checklist so you know you haven't forgotten anything crucial